Applicable Scenarios
1.High-Flow Days and Night Use
High-capacity and leak-proof design suitable for heavy flow and nighttime.
“As a woman with a very heavy flow…It not only saves me money and discomfort but it made the whole 7 day
period experience so much more enjoyable.”
“With such a heavy period I had to empty it every hour or so.”
“I would advise a pad or period underwear on your heaviest night flow whilst sleeping though.”
2.Daily Activities
Easy to use and empty, ideal for public spaces and extended use.
“It doesn’t put pressure when using the toilet.”
“No leaks and never felt like it was going to fall out.”
3.During Travel or Outings
“I had no issues emptying it in public toilets.”
“Day 3 and 4 I only had to empty it at midday and even then it would have probably lasted the day.”
4.Menstrual Cup Alternative
Suitable for users seeking a more comfortable and softer option.
“I’ve used a menstrual cup for years and found it uncomfortable so decided to try the disk.”
“The disc is softer as it doesn’t need to be as firm in order not to leak.”
5.For Sensitive Bodies or Postpartum Use
“Soft design and suction-free features make it suitable for sensitive users.
“I purchased my disc just in time for my second postpartum period (12m PP) and it was a HEAVY one.”
Target Audience
1.Users of Traditional Menstrual Cup Alternatives
- Enhanced comfort and ease of use
- “I’ve used a menstrual cup for years and loved it, but the Hey Zomi disc is even better. It’s easier to insert and I can’t feel it at all.”
“I was put off the cups because you had to break suction and the long pointed bits looked very uncomfortable but this is smooth and flexible.”
2.Women with Heavy Menstrual Flow
- High capacity and comfort
- “As a woman with a very heavy flow… It not only saves me money and discomfort
but it made the whole 7 day period experience so much more enjoyable.”
3.Environmental Enthusiasts
- Reusability and Eco-Friendliness
- “I love that it’s easy to clean and great for the environment.”
“It will still save on sanitary items and landfill either way.”
4.Sensitive Bodies or Postpartum Users
- Soft Design and Suction-Free Features
- “I purchased my disc just in time for my second postpartum period (12m PP) and it was a HEAVY one.”
“No suction and so comfortable to wear.”
5.New Users or Beginners
- Requires a user-friendly and beginner-friendly design.
- “Just had my first cycle with Zomi and I’m hooked. Was so comfortable to wear and pretty easy to put it in.”
6.Users Focused on Comfort and Convenience
- Easy to insert and remove while providing exceptional comfort.
- “It’s fantastic and so easy to insert! Sometimes I need to readjust due to small leakage but when you have the right seal you cannot feel it.”“So impressed at how easy and comfortable this is to use! So much better than the OG menstrual cups!”
Unique Selling Point
1.More Comfortable Than a Menstrual Cup
- “I’ve used a menstrual cup for years and found it uncomfortable o decided to try the disk. It’s fantastic and so easy to insert!”
- “So comfortable that without the period pain, I’d have no idea I even had my period.”
2.Ease of Use
- “No learning curve. This was phenomenal and so easy to use.”
- “Just pull it out a little, let it empty and pop it back in.”
3.Leak-Proof Design
- “I love this product. I have been telling all of my friends about how easy it is to insert and how leak proof it is!!”
- “No leaks and never felt likeit was going to fall out.”
4.Eco-Friendliness
- “It will still save on sanitary items and landfill either way and it is super comfortable!!”
- “I love that it’s easy to clean and great for the environment.”
5.Suitable for Heavy Flow Users
- “With such a heavy period I had to empty it every hour or so. Previously I’ve been using a cup, and if I had to empty that every hour it would have been a nightmare, but it’s SO easy with the disc.”
6.Suction-Free Design
- “I purchased a Zomi disc as I didn’t like the suction feeling of a cup. The disc is easily inserted and with no suction you simply forget it’s there but it remains in place.”
7.Hygiene and Easy Cleaning
- “Emptying on the toilet was a bit messy initially but I got the hang of it.”
- “Easy to take out but best done in the shower.”


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